DHC's beauty philosophy centers around the Japanese concept of wabi-sabi, which teaches that there is beauty in imperfection. According to wabi-sabi, each person is "perfectly imperfect," and DHC's goal is to help people feel beautiful in their own skin. DHC fuses the latest science with traditional botanicals to create products that revolutionize modern skincare.
One of the key ingredients in DHC skincare products is organic olive oil. DHC sources their olive oil from the organic olive groves in Baena, Spain, where the Flor de Aceite (flower of the oil) is carefully extracted from the crush before the first cold pressing. Then, the oil is ultra-purified in DHC's state-of-the-art factories in Japan. Olive oil is high in antioxidants, vitamin E, and polyphenols, and it hydrates the skin without clogging pores, making it a natural beauty mainstay for decades.
Double Cleansing is another essential part of DHC's skincare philosophy. This centuries-old ritual involves using an oil-based cleanser to break down all makeup, oil, and dirt, followed by a foaming cleanser to rinse away the rest. The result is a clean, fresh, and incredibly soft complexion.
DHC's best-selling product is the Deep Cleansing Oil, which is inspired by Japanese beauty traditions. Its organic olive oil-based formulation binds with impurities to gently dissolve dirt, sunscreen, sebum, and stubborn makeup, like waterproof mascara and eyeliner. Other best-selling DHC skincare products include Extra Nighttime Moisture, Velvet Skin Coat, Super Collagen Cream, and Concentrated Eye Cream.
DHC Skincare is known for its simple, effective formulations and its focus on natural ingredients. Many of their products are vegan and cruelty-free, which is appealing to many consumers. DHC's products range from lotions, moisturizers, eye care, lip care, masks, serums, treatments, and many other skincare products.
Overall, DHC Skincare is a brand that emphasizes natural ingredients and simplicity in skincare. Their use of organic olive oil and centuries-old rituals like double cleansing sets them apart from other skincare brands, making them a favorite among those who value clean, healthy skin.