The brand offers a modern interpretation of royal beauty care heritage, with innovative formulas that blend modern technology and traditional oriental medicine prescriptions. All products from The History of WHOO incorporate Gongjinbidan (공진비단), a proprietary herbal complex that constitutes the core ingredient of the brand. The Gongjinbidan Complex contains six precious herbal ingredients, including deer antler extract, acanthopanax root bark, angelica gigas nakai, asparagus cochinchinensis, cornus officinalis, and wild thyme. These ingredients help to rebalance the Yin and Yang, stimulate blood circulation, and prevent various diseases, resulting in brighter and more translucent complexion.
The brand is renowned for its wide range of skincare collections, each designed to treat specific skin concerns. One of its best-selling products is the Bichup range, which is a classical, award-winning range. This product range is made with three royal secret court formulas: Gongjin Bidan, Gyeongok Bidan, Cheongsim Bidan, and Chojahabiden that work harmoniously together to help minimize the effects of skin aging.
The History of WHOO's approach to skincare revolves around providing visible results and flawless, ageless skin. The brand's philosophy is based on the harmonious balance of modern technology and ancient eastern medicinal principles. This balance is achieved by ensuring each and every product is crafted with high-quality ingredients and excellence, helping to bring out the inner empress in you.
The luxury brand embodies regal beauty through the use of traditional Korean royal beauty secrets and tasteful, minimalist packaging. The brand's products help to minimize the effects of skin aging by fusing eastern medicine ingredients with the latest skincare technology. The brand's collections include skincare and makeup products that are perfect for women who want to indulge their skin with effective formulas favored by the royal court.
In conclusion, The History of WHOO is a luxury Korean beauty brand that showcases the extensive cultural heritage of Korea's beauty regimens. The brand's approach to skincare revolves around the harmonious balance of modern technology and ancient eastern medicinal principles. The brand's products help to bring out the inner empress in you by providing indulgent, prestigious self-care and self-regeneration beauty remedies. With its wide range of skincare and makeup products, The History of WHOO is a globally recognized luxury beauty brand.